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Roofing 3 concept websites

A roof is a big decision. The website should show it.

Most roofing visitors arrive worried: a stain on the ceiling, missing shingles after a storm, or a roof that is clearly near the end. The website has to calm them down and make the next step obvious, without sounding like a storm-chasing flyer.

These three concepts cover a dependable residential contractor, a commercial roofing company that wins on capability and project control, and an architectural roofer for slate, copper and cedar work on design-led homes.

Residential repair, commercial capability and architectural craft each need a different kind of proof.

  1. 01 Dependable local craftsmanship

    Ridgewell Roofing Co.

    A warm, steady site for an established residential roofer. It explains the difference between a repair and a replacement before anyone climbs a ladder.

    Market
    Family-owned residential roofing
    Signature page
    Repair or replace
    Type
    Zilla Slab with Work Sans
    Palette
    Warm linenCharcoalMuted rust
    • Repair or replace decision guide
    • Roofing materials explained
    • Storm damage next steps
  2. 02 Strong industrial presence

    Blackridge Roofing

    An immersive, grid-driven site for a commercial roofing contractor. It wins on capability, organized systems and visible project control.

    Market
    Commercial and multi-family roofing
    Signature page
    Commercial roofing
    Type
    Archivo Black with Archivo
    Palette
    Near-blackWarm whiteSignal red
    • Roof systems index
    • Project execution timeline
    • Full-bleed project gallery
  3. 03 Architectural premium

    Alder & Slate Roofworks

    A magazine-style site for slate, copper and cedar specialists. Materials and finished details lead, and inquiries begin with a consultation.

    Market
    Upscale and historic properties
    Signature page
    Projects
    Type
    Instrument Serif with Instrument Sans
    Palette
    Warm stoneSlateCopper
    • Filterable project archive
    • Material studies for slate, copper and cedar
    • Consultation-first inquiry

Other trades

Want a site like one of these for your company?

Meridian builds websites for Connecticut service businesses. Pricing is published, and every design starts from your services, your towns and the customers you want more of.